Thanks to Marketing, every company achieves multiple benefits: you will be able to define specific market niches, to direct yourself, you will be able to spread your brand to position it in the consumer’s mind, you will actively present your products and services, you will be able to differentiate yourself from the competition, you will establish a channel of close communication with your potential customers and much more …
In short, Marketing generates profitability and will allow you to attract, attract and retain your customers, therefore Marketing will be the helm of the company.